Boosting entrepreneurial powers in the digital age.

The initiative

JA É: Journey of Support for Entrepreneurs is an initiative that aims to boost hundreds of entrepreneurial potentials in Brazil, with a special focus on Afro-Brazilian entrepreneurs, as they do business in regions of low social mobility and areas with immigrants or refugees.

The program takes place by way of a free online training day designed to support the productivity and efficiency gains of these micro and small businesses in the face of the digital transformation scenario, resulting in increased sales and / or reduced costs.

The strengthening of these entrepreneurs engages with measures to contribute to productive inclusion in the country, being a way of boosting the level of income and contributing to the reduction of social exclusion.