The initiative focuses on advocacy strategies, government relations and strengthening the ecosystem that operates around the microentrepreneur. The objective is to expand the participation of organizations and microentrepreneurs in the decision-making spaces of public federal power. In addition, it aims to strengthen the ability to influence the public debate around policies for microentrepreneurs, focusing on the development of an access ramp to proper registration.
In addition to financial support, we look to help by sharing knowledge and validation for building the strategy together. We also value active listening, a key factor in this initiative that, above all, aims to systematize and translate the voices of the ecosystem to produce concrete advocacy actions that involve more and more participants.